How dental practices actually respond to customers
We measured 195 dental practices across 4 US markets using only publicly observable signals. A new dental patient is worth thousands over their lifetime, and emergency callers pick whoever answers first.
The median dental practice scores 48 out of 100 on the Response Index. Half of them score worse.
How this is measured →What we found
Share of recent reviews that received any owner response.
How long the typical owner takes to respond.
Any way to book without picking up the phone.
A phone number you can tap from a phone.
Captures a lead outside business hours.
Reachable after the average customer finishes work.
Listed weekend hours on Google.
No web presence beyond a Google listing.
Dentists by market
Ranked worst to best by median Response Score. The gap between Miami, FL and Atlanta, GA is 13 points.
| Market | Score | Reply rate | Online booking | Measured |
|---|---|---|---|---|
| Atlanta, GA | 44·D | 28% | 36% | 39 |
| Nashville, TN | 44·D | 31% | 39% | 49 |
| Charlotte, NC | 51·D | 47% | 48% | 50 |
| Miami, FL | 57·C | 39% | 42% | 57 |
A low score is fixable.
Much of what this index measures shows up on your homepage: whether it loads quickly on a phone, whether people can tap to call, and whether they can ask for an appointment when you're closed. That's what we build: a fast, phone-first homepage for $1,500 one-time.
On the call, we look at how dental practices are reachable right now and tell you what we would change, whether or not you hire us.